Ulf Lanekoff Technical illustrator and writer, Uppsala "During my childhood, I spent a lot of time drawing, but I really found my niche when I studied Technical illustration and Computer graphics in Eskilstuna from 1996 to 1999. Since then I have gathered experience as an illustrator in architecture, the vehicle sector, and in consumer goods. Products I have worked on include housing, cars, trucks, furniture, chain saws and lawn mowers. I started at Etteplan in 2014, and have since then worked on medtech produts and consumer goods and with the steel industry. Etteplan is a solid actor on the market, and I was offered a position where I had freedom and responsibility. I work with a wide array of customers with interesting and varied products. Having worked on varied assignments in many areas, I have learned to meet the customer’s needs in technical information regardless of the technical area or the product. As an illustrator, you know how to produce clear, good, and relevant pictures, even though the products differ. In the role as consultant, it is important to be an effective listener, in order to understand what the customer needs and wants. It is important to have a solution based mindset, and a large toolbox, in order to solve the customer’s problems in the best way."