Consumer products

Our offering to consumer business customers includes, among other things, technical documentation services. In consumer products, high-quality technical documentation is particularly important, as the consumer’s experience with the product manual and thus the use of the product is a significant part of the customer experience. It determines the customer’s overall perception of the brand.

Technical documentation at the heart of consumer products

By law, a product that is sold must always be accompanied by a manual when the use of the product requires it. However, manuals can often be up to 400 pages long and are presented in a way that dissuades the consumer from reading them.

It is Etteplan’s job to produce the documentation so that the manual can be read with electronic devices and is written in a language that is easy to read. The easier it is for consumers to use the product, the more positively they will perceive the manufacturer of the product.

Digitalization is changing products

The Internet of Things (IoT) is changing consumer products at a tremendous pace: in the future, a refrigerator will know when the milk runs out and will order more online.

The new digital operating environment entails a change not only in consumer business and products, but also in the way technical documentation is developed. The development of technical documentation software and systems – linking IoT to electronic technical documentation – is at the heart of Etteplan’s expertise.


Well-known brands as customers


Examples of customers using our services include Electrolux (home appliances), Tristar (home appliances and home electronics), Husqvarna (home appliances and gardening tools) and Gardena (gardening tools).


         Electrolux logo      Gardena logo       Husquarna logo


“In April 2015, Husqvarna outsourced the global production and maintenance of its technical documentation to Etteplan. A simpler, harmonized technical documentation process increases our speed, saves costs and improves quality.”


Daniel Hanngren, Director Communality, Technical Office, Husqvarna Group

Related content

Black & Decker Tooling

Black & Decker is a global marketer and manufacturer of quality products used in and around the home and publishes approx. 100 new manuals each year in up to 24 languages.

Etteplan created all Black & Decker manuals applying XML structure to minimize translation cost and time-to-market while optimizing consistency and facilitating version management. As a result, the amount of re-use has been 90% or better, which resulted in cost savings of up to 90% on translations. Furthermore, the time to market was decreased by 80%.

Etteplan signs global outsourcing agreement with Husqvarna Group

- The agreement marks a major achievement for Etteplan in terms of growing the company’s technical documentation business through outsourcing.

Etteplan and Husqvarna Group have entered into a long-term cooperation agreement, whereby Husqvarna Group will outsource the production and maintenance of the technical documentation of all the Group’s products and brands to Etteplan. The agreement will become effective as of February 1, 2015.

Contact us
Berry Braster
Berry Braster
Technology Director