Kesla originally introduced the digital twin for the purposes of product training and marketing. The simulation model of one of the company’s cranes duplicated the operation of the existing product to a T, which made presenting the product easier and enhanced the positive user experience. The benefits offered by the digital twin translated, above all, into cost-effectiveness and convenience: the digital twin is easy to use at fairs or customer events where the product needs to be presented and used as faithfully as possible.

Jukka Kurkinen, Head of R&D at Kesla, is pleased with the benefits offered by the digital twin:

“Expanding the use of the digital twin from training and marketing to R&D has been an important step for us. The digital twin has made our product development process much faster, as it allows us to simulate new product features and the usability of our crane already in the design phase. It has also increased the cost-effectiveness of our product development: we can focus on design and tests before manufacturing a prototype. Thanks to Etteplan’s and Mevea’s expertise, we have taken a major step forward in our product development and marketing. ”