ETTEPLAN OYJ'S UPDATED STRATEGY: SMART WAY TO SMART PRODUCTS Stock exchange release - Published: 23.11.2009 - 09:00:00 Back to Releases ETTEPLAN OYJ STOCK EXCHANGE RELEASE NOVEMBER 23, 2009 AT 09.00 A.M. ETTEPLAN OYJ'S UPDATED STRATEGY: SMART WAY TO SMART PRODUCTS Etteplan Oyj, a specialist in technical design and product information, has updated its strategy. As a result of the updated strategy, for years 2010-2012, Etteplan reorganises its operational and service principles. Etteplan's clientele consists of global industrial companies that are leaders in their fields. In the updated strategy, Etteplan aims to be the number one partner in technical design and product information for its customers and offers competence of the whole company more effectively to the use of the current and new customers. To speed up the process, company is grouping its service offering in a new way. Etteplan seeks competitive advantage in versatile cutting edge competence of engineering design areas, ability to manage engineering processes effectively and customer-oriented operational practice. With the help of the updated strategy company aims to improve its current strong market position and to ensure at least 10% annual organic growth. Good current clientele creates a strong base for the growth. Service areas Etteplan serves its customers by providing technical design and product information solutions for all phases of the life cycle of customers' products. In the updated strategy, Etteplan's service offering is divided into two service areas, which are described by the value promise: Smart way to smart products. Operational services - Smart way The aim of Operational services is to increase efficiency of customers' technical design and product information as well as to release customer organisation's resources to its own core business. Services are based on Etteplan's long experience and customer references in developing and managing design processes. Operational services include productized design and technical product information outsourcing services, project deliveries and supply of design capacity. Expertise services - Smart products Expertise services aim to improve competitiveness of customers' products' by offering flexibly special technical competence that represents field's best development and experience. Expertise services include energy efficient solutions for machines and equipments, testing services, innovation and product development services for medical technology equipment manufacturers, requirement specifications and calculation services for machines and equipments, product development services for aerospace and defence equipment industry, design of embedded systems as well as services related to design and development of industrial infrastructure. Focus areas of strategy Etteplan develops its operational practices, according to the updated strategy, in three areas: customer-orientation, productization of service solutions and operational excellence. Etteplan has previously operated according to decentralized and localized operational practices. The new operational practice supports the aim of Etteplan's current and new customers to decrease the number of partners by offering broader service packages. By utilizing its experience, competence and strong market position Etteplan aims to be the number one partner in all areas of machine and equipment design and technical product information. During the autumn 2009, Etteplan has productized new service solutions. Productization brings Etteplan's business a scalability advantage. The launch and sale of the new service products is going to commence in the beginning of year 2010. Productization and development work of services will be continued during the strategy period. By unifying its operational practices Etteplan aims to improve the operational effectivity. Among others, integration of information and design systems brings substantial savings. Company's investments to the increase global design capacity and development of delivery model continue. Already a number of customers utilize the flexibility and cost effectiveness brought by global operational delivery model. Growth Strong clientele and new service solutions act as the source of Etteplan Oyj's organic growth. In company acquisitions the aim, in the future, is to concentrate on increasing competence capital and clientele. Hollola, November 23, 2009 Etteplan Oyj Group Communications Additional information: President and CEO Matti Hyytiäinen, tel. +358 400 710 968 DISTRIBUTION: Nasdaq OMX Helsinki Major media www.etteplan.com Etteplan is a specialist in industrial equipment engineering and technical product information solutions and services. Our customers are global leaders in their fields and operate in areas like the automotive, aerospace and defence industries as well as the electricity generation and power transmission sectors, and material flow management. Etteplan has comprehensive competence in electronics and embedded systems development, automation and electrical design, mechanical design and technical product information solutions and services. Etteplan's strength lies in its highly skilled employees who, being located near to the customers, are able to develop close, long term business relationships. We implement solutions globally according to customer needs. In 2008, Etteplan had turnover of EUR 135.3 million. The company currently has approximately 1,700 employees. Etteplan's shares are listed on NASDAQ OMX Helsinki Ltd under the ETT1V ticker.