Etteplan digital product content

Digital Product Content - PIM

Digital product content enables consumers to check out products, prices, dimensions and other product-related information from anywhere. As well as supplying traditional materials like user instructions, digital product content can include advanced features, such as AR/VR or cellphone applications.

Key Benefits
Up-to-date information
Improved safety in usage
Fewer helpdesk calls
Improved user experience

Digital product content provides a vitally important communication channel between suppliers and customers. When the content is good, you have satisfied customers, brand loyalty and a growing market share. It is not only customers who benefit. The supplier also gains valuable and direct insight into the content that customers are seeking and using. This feedback loop leads to continuous improvement and greater internal efficiency.

Etteplan can help you to create and manage your digital product content. We have the tools and expertise to create delivery platforms and manage content, as well as to create all kinds of digital content, from user manuals to advanced extended reality solutions. The content can cover all phases of the product lifecycle. These are some examples of digital product content that today’s consumers expect to see:

  • Sales and marketing materials, for example product descriptions and catalogues
  • Price lists and special promotions
  • Technical specifications
  • User manuals and tutorials (video or XR)
  • Maintenance schedules and troubleshooting information
  • Chat functionality
  • Up-to-date safety information
  • Possibilities to enhance or upgrade products

We understand that your customers may reside anywhere in the world and may speak any language. Products, guarantees, features and options may vary from region to region. Therefore it is important that the digital product content is properly targeted so that consumers only see relevant information and, wherever possible, in their native language. Etteplan can help you to create the right content and deliver it to the right people.

We offer the following services to support digital product content:

  • Delivery platform development and content management.
  • Technical illustration, animation and extended reality (XR). Our professionals can work with 3D models, photographs and a vast range of illustration tools.
  • Risk assessments. We can risk-assess content to identify and minimize risks.
  • Translation and localization.
  • Expertise with DITA and structured documentation, enabling controlled re-use of information.
  • Simplified Technical English.


Digital Product Content - PIM: Downloads

Leading innovation using new technologies

Guide | PDF | 7.1 MB

The New Digital Era of Technical Information - white paper

White paper | PDF | 10.69 MB

Outsourcing of technical information - Husqvarna case study

Case study | PDF | 3.05 MB

Etteplan Sixten Folke

Sixten Folke

BU Director Technical Documentation Solutions
+46 73 078 09 10
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