Digital Product Content - PIM

Digital product content provides a vitally important communication channel between suppliers and customers. When the content is good, you have satisfied customers, brand loyalty and a growing market share. It is not only customers who benefit. The supplier also gains valuable and direct insight into the content that customers are seeking and using. This feedback loop leads to continuous improvement and greater internal efficiency.

Etteplan can help you to create and manage your digital product content. We have the tools and expertise to create delivery platforms and manage content, as well as to create all kinds of digital content, from user manuals to advanced extended reality solutions. The content can cover all phases of the product lifecycle. These are some examples of digital product content that today’s consumers expect to see:

• Sales and marketing materials, for example product descriptions and catalogues
• Price lists and special promotions
• Technical specifications
• User manuals and tutorials (video or XR)
• Maintenance schedules and troubleshooting information
• Chat functionality
• Up-to-date safety information
• Possibilities to enhance or upgrade products

We understand that your customers may reside anywhere in the world and may speak any language. Products, guarantees, features and options may vary from region to region. Therefore it is important that the digital product content is properly targeted so that consumers only see relevant information and, wherever possible, in their native language. Etteplan can help you to create the right content and deliver it to the right people.