consumer products

Consumer products

Our offering to consumer business customers includes, among other things, technical documentation services. In consumer products, high-quality technical documentation is particularly important, as the consumer’s experience with the product manual and thus the use of the product is a significant part of the customer experience. It determines the customer’s overall perception of the brand.

Black & Decker Tooling

Black & Decker is a global marketer and manufacturer of quality products used in and around the home and publishes approx. 100 new manuals each year in up to 24 languages.

Etteplan created all Black & Decker manuals applying XML structure to minimize translation cost and time-to-market while optimizing consistency and facilitating version management. As a result, the amount of re-use has been 90% or better, which resulted in cost savings of up to 90% on translations. Furthermore, the time to market was decreased by 80%.

Etteplan signs global outsourcing agreement with Husqvarna Group

- The agreement marks a major achievement for Etteplan in terms of growing the company’s technical documentation business through outsourcing.

Etteplan and Husqvarna Group have entered into a long-term cooperation agreement, whereby Husqvarna Group will outsource the production and maintenance of the technical documentation of all the Group’s products and brands to Etteplan. The agreement will become effective as of February 1, 2015.