Combine instructional content with CGI animations to create an immersive learning experience

Shimano is a world-leading manufacturer of bicycle components and fishing equipment. In a legacy spanning more than a century, the family business has played an increasingly vital role in the cycling community, providing precision equipment for elite athletes and everyday riders alike.

At Shimano, success is defined by the service they provide. Streamlining how they support and inform bicycle dealers and mechanics allows Shimano to reach as large an audience as possible. Educational resources are fundamental to this effort. That’s where Etteplan’s animations come in.  

Shimano x Etteplan

Shimano’s partnership with Etteplan started in 2016 with an animation of an internal geared hub. For Shimano, this represented a valuable shift from live educational resources to showcasing their products through CGI (Computer Generated Imagery) animation for their dealers and mechanics. This enabled Shimano to offer an exploded view of their groupsets, letting users ‘look into’ each component, simplifying relatively complex systems and even showing products that were not in production yet.  

High-quality video content for different purposes

“Working with Etteplan allows us to answer multiple questions our dealers and mechanics may have through a single educational resource. It gives us the ability to create perfect video content without having to film at a location. The resulting content serves many purposes, supporting us in customer service, sports marketing, internal communications, and social media alongside technical education.”   

Immersive learning through extreme details

“Etteplan makes it easier for us to provide the best possible service. Their CGI images of our 12-speed DURA-ACE and ULTEGRA groupsets have been well received by dealers and mechanics. The ability to zoom in and show each aspect of the product is a tremendous help, especially for educational purposes. And with a pilot project showcasing our XTR M9100 groupset, we were able to combine instructional content with CGI animations to create an immersive learning experience. Reactions to Etteplan’s visuals have been positive on both social media and throughout our partnering local offices.” 

“Working with Etteplan means having a partner that is easy to collaborate with and shows initiative, seamlessly drawing upon our ideas to create a highly effective and positive working experience. They give us the capacity to share our products with partners and colleagues alike.” 

Related reference cases

Visual Content Services

Creation of technical documentation and preparation of animation for Endress+Hauser

Ask our expert a question

Mick van Sliedregt

Manager Technical Communication

Mandatory field

When you submit this form, our specialist will be in touch with you by email or telephone. By submitting the form you accept our privacy statement.