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Etteplan launches new brand to reflect its aspirations as a leading global technology service company

Press release – Published: 31.01.2024 13:00:00

ETTEPLAN OYJ, Press Release, January 31, 2024 at 1:00 p.m. EET 

Etteplan launches new brand to reflect its aspirations as a leading global technology service company 

Etteplan launches new brand and starts the next chapter on its journey. During the 40 years Etteplan has changed from a traditional engineering company to a modern technology service company. At the same time Etteplan has expanded its operations from Finland to global markets and operates now in eight countries with over 80 offices.  

“We have expanded to a global player in the market and transformed into a leading technology service company. It is time for us to take a bold step forward also with our brand. Etteplan’s new brand better reflects what we are as a company today, our comprehensive offering and the future we envision for Etteplan”, says Juha Näkki, CEO and President of Etteplan.  

This renewal goes beyond visual identity, our new logo and updated colors. It’s about our commitment to revised values and a culture of collaborative partnerships and technology leadership, innovation and creativity. At Etteplan, we bring people and technology together to change things for the better. We are refreshing our brand, purpose, vision and values to reflect who we are today: a multitalented collaborative technology service company that solves challenges and drives change collectively.  

“Our new brand and values were created based on feedback from our employees, customers and other stakeholders. We have been able to create a unique brand which looks like us. New brand gives us an opportunity to further develop Etteplan, and support us to reach our targets, and be an even more valuable partner and more attractive employer”, says Outi Torniainen, SVP, Marketing and Communications of Etteplan.  

The new brand has now been launched and Etteplan website has also a new look and feel already. The changes will be rolled out across our offices and various assets during 2024.   

Etteplan’s new brand video crystallizes the new brand and identity. 

More information: 
Outi Torniainen, Senior Vice President, Marketing and Communications, tel. +358 10 307 3302 

Etteplan in brief

We are a rapidly growing technology service company specializing in software and embedded solutions, engineering solutions, and technical communication solutions. We are a forerunner in the engineering industry and we differentiate ourselves by the wide-ranging competence of our experts. Our customers include world’s leading companies in the manufacturing industry. We help them to create a better world through engineering, innovation and digitalization. Etteplan has lead the way in the engineering field already since 1983. In 2022, we had a turnover of EUR 350.2 million. The company currently has some 4,000 professionals in Finland, Sweden, the Netherlands, Germany, Poland, Denmark and China. Etteplan's shares are listed on Nasdaq Helsinki Ltd under the ETTE ticker.