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Identifying value chains: the key to the best solutions for our customers

“The megatrends of our time, including globalization, digitalization, automation, and technology merging with everything, are constantly changing and complicating companies’ operating logic. This means that the business of several of our customers is in disruption. One example is how companies that previously sold nothing but machines are now providing lifecycle care supported by digital tools and processes.

Etteplan wants to offer its customers the highest possible value. To succeed in this, we have to be able to understand our customers’ business and processes as profoundly as possible. To help us do that, we have developed a model that our solutions teams use to systematically identify the value chains our customers operate in and what is relevant for them. We try to systematically understand our customer’s ecosystem, that is what our customers do, what kind of roles they have, who their customers are and the kind of challenges they face at various stages of their work. Value chains help us suggest improvement to customer processes.

This modelling also allows us to offer our customers solutions that are tailored and as value adding as possible, which generate measurable financial benefit, and which combine Etteplan’s multidisciplinary expertise in engineering, software and technical documentation solutions.

"Increasing our customer understanding has helped us develop our offering more broadly. We can better identify the customer’s business processes to which Etteplan’s offering and service solutions can respond. Our solutions innovatively combine for example industrial digitalization and our software and maintenance capabilities. We believe that this will bring us towards new, broader and more global customer relationships.” Petri Ikonen, Etteplan's SVP, Solutions & Technologies